What’s The Social Coyote?

Every Monday morning, 2,400+ founders, builders, and tech folks in San Diego open The Social Coyote to find what’s happening, and who they should meet.

But it’s not just an events list.

It’s a local pulse.

It’s how people show up in real life.

We’re building a pack where:

• You get out of your den
• You meet people who matter
• You find brands that actually belong here

And yes, sometimes… we howl. Don’t believe me? Ask a stranger at your next event. We’ll wait here.

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“Monday morning coffee and the Social Coyote newsletter is how I start the week”

Nicole, Founder Food Reveal

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Why Our Audience is Valuable:

1. The Social Coyote sits in the middle of San Diego’s startup scene. People read it to find what’s happening, where to go, and who to meet.
2. This isn’t a scroll-and-delete list. People use the newsletter to plan their week. They return multiple times to find their events. They show up, shake hands (paws), swap intros.
3. Every ad is written by Me (Jonah), and it sounds like it. It feels like I’m referring a friend to the pack.
4. These readers are building real things. Startups, teams, products, local momentum.
5. When something gets featured here, it’s not noise. It’s a signal. And the pack pays attention. Which is why I’m so picky.